Hi! I’m Theresa, A B2B-Focused Product Designer
I am a Product Designer with 4+ years of experience specializing in B2B digital products, including SaaS platforms, dashboards, and internal workflow systems. My focus is helping businesses operate more effectively through structured, insight-driven design. I identify friction within complex processes and translate them into clear, efficient user experiences that reduce unnecessary steps and save time.
My Featured Design Case Studies
Automark CRM: AI-Powered Customer Engagement
PT Global Urban Essensial
|
2025
Automark is an AI-powered CRM that helps businesses create AI agents capable of responding automatically based on customizable objectives and knowledge. It also identifies the right audience and sends personalized campaigns to increase engagement and conversion.
Dkonsul Doctor Dashboard: Monitoring & Managing Performance
PT Global Urban Essensial
|
2025
The dashboard provides the visibility into individual doctor performance through standardized quality indicators and patient satisfaction metrics, supporting clearer accountability and more informed, data-driven decisions to improve overall service quality.
Dkonsul AI Assistant: Medication Recommendation
PT Global Urban Essensial
|
2024
The AI identifies diagnoses from doctor–patient conversations and recommends medications based on those diagnoses. It also helps doctors by summarizing patient complaints and suggested treatments, allowing them to focus on deeper assessment and providing the best care.
Dkonsul.Homecare: Healthcare Service Booking Web App
PT Global Urban Essensial
|
2023
Dkonsul.Homecare is a web application that allows users to book healthcare services based on their symptoms, clinic preferences, location compatibility, and budget, available anytime and anywhere. It also helps clinics digitize their operations to reach more patients in need.
What They Said About Me
Working with Theresa has been an absolute privilege. She’s not only a talented Product Designer with sharp UI/UX skills, but also a creative problem solver who often goes beyond expectations. From healthcare tech to CRM and AI projects, Theresa consistently brings passion, determination, and integrity to every challenge — turning complex needs into elegant, user-focused solutions. If I may use an analogy:Show more
Randy Imam Pratama
Product Manager
PT Global Urban Essensial
Theresa is a highly creative and detail-oriented UI/UX Designer. Each of their works is not only visually appealing but also significantly enhances the user experience. She is always open to discussions and quick to understand the team’s needs.
Ahmad Hari Ramadhan
Product Manager
PT Global Urban Essensial
I had the pleasure of working closely with Theresa on the AutoMark project, where she served as our Product Designer. From the start, she brought a strong user-centered mindset and consistently demonstrated a sharp eye for both visual detail and usability.
Theresa has a remarkable ability to take complex problems and turn them into clean, intuitive design solutions. She was proactive in Show more
Theresa has a remarkable ability to take complex problems and turn them into clean, intuitive design solutions. She was proactive in Show more
Ryan Pramasyana
Back End Engineer
PT Global Urban Essensial
My Professional Journey
PT Global Urban Essensial
Mar 2023 - Recent
Product Designer
- Led end-to-end design of an AI-powered Sales Force application that optimized visit planning for sales representatives, significantly .
- Designed an AI-powered CRM platform with automated agents and targeted campaign capabilities, contributing to increased customer responsiveness and campaign-driven conversions.
- Designed an AI-driven medical support tool that assists doctors by identifying diagnoses from conversations and recommending relevant medications, improving clinical decision efficiency.
- Owned the design of multiple analytical dashboards (sales, doctor, and agent performance) to support managerial insights and strategic planning.
- Designed a healthcare service booking platform connecting users to clinics and services, unlocking a new revenue stream and contributing directly to company growth.
- Redesigned the prescription redemption flow, resulting in a measurable increase in redemption rates.
- Designed a digital screening feature and SaaS interface that streamlined processing workflows and attracted new brand partnerships through improved data visibility.
- Collaborated closely with product managers, engineers, medical experts, and business stakeholders to align design decisions with both user needs and business goals.
Lemonilo
Dec 2021 - Feb 2023
UX Designer
- Designed a Sales Force mobile application for stock input and performance tracking, enabling sales leaders to gain outlet-level insights and refine distribution strategies.
- Built a customer service chatbot flow to handle repetitive inquiries, improving response time and customer satisfaction.
- Designed an NPS survey system and user touchpoints, helping the marketing team collect actionable feedback to improve customer fulfillment and retention.
- Partnered with cross-functional teams to ensure design solutions supported operational efficiency and business objectives.
Dipay
May 2021 - Dec 2021
Product Designer
- Designed company website to showcase products and drive user acquisition
- Designed digital wallet app with QRIS payment and PPOB features for seamless customer transactions
- Developed merchant app to support QRIS activation and help merchants attract cashless customers
Startup Commons Global
Jan 2021 - Apr 2021
Intern UI UX Designer
- Translated user story into user flow, wireframe, hi-fi mockup, and prototype. Checkpointed with project manager to make sure the design match with the requirements and objective
- Designed digital learning platform for the user who want to improve startup business skill
- Designed ecosystem user account app to login on several Digiole product
Being a UX Designer means being a problem solver who balances the heart to understand people and the mind to create solutions. It is a synergy that cannot be separated.
Theresa
