Hi! Welcome to Theresa's Portfolio
Hi! I am Theresa. I am a Product Designer with experience since 2021. I focus on solving problems by aligning business goals with user needs through clear structure and thoughtful design decisions. I have worked on both B2C products to improve conversion and usability, and B2B platforms such as SaaS tools, CRMs, and dashboards to support efficient workflows. I work closely with stakeholders to deliver practical, build-ready solutions that create value across the user journey.
My Featured Design Case Studies
Automark CRM: AI-Powered Customer Engagement
PT Global Urban Essensial
|
2025
Automark is an AI-powered CRM that helps businesses create AI agents capable of responding automatically based on customizable objectives and knowledge. It also identifies the right audience and sends personalized campaigns to increase engagement and conversion.
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Dkonsul AI Assistant: Medication Recommendation
PT Global Urban Essensial
|
2024
The AI identifies diagnoses from doctor–patient conversations and recommends medications based on those diagnoses. It also helps doctors by summarizing patient complaints and suggested treatments, allowing them to focus on deeper assessment and providing the best care.
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Dkonsul.Homecare: Healthcare Service Booking Web App
PT Global Urban Essensial
|
2023
Dkonsul.Homecare is a web application that allows users to book healthcare services based on their symptoms, clinic preferences, location compatibility, and budget, available anytime and anywhere. It also helps clinics digitize their operations to reach more patients in need.
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Tensera Mindfulness: Design for Personalized Well-Being App
TEN Conceptual Project
|
2025
Tensera Mindfulness is an app for user check their daily emotion and build personalized mindful habit.
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Automark CRM: AI-Powered Customer Engagement
PT Global Urban Essensial
|
2025
Automark is an AI-powered CRM that helps businesses create AI agents capable of responding automatically based on customizable objectives and knowledge. It also identifies the right audience and sends personalized campaigns to increase engagement and conversion.
Read Case Study
Dkonsul AI Assistant: Medication Recommendation
PT Global Urban Essensial
|
2024
The AI identifies diagnoses from doctor–patient conversations and recommends medications based on those diagnoses. It also helps doctors by summarizing patient complaints and suggested treatments, allowing them to focus on deeper assessment and providing the best care.
Read Case Study
Dkonsul.Homecare: Healthcare Service Booking Web App
PT Global Urban Essensial
|
2023
Dkonsul.Homecare is a web application that allows users to book healthcare services based on their symptoms, clinic preferences, location compatibility, and budget, available anytime and anywhere. It also helps clinics digitize their operations to reach more patients in need.
Read Case Study
Tensera Mindfulness: Design for Personalized Well-Being App
TEN Conceptual Project
|
2025
Tensera Mindfulness is an app for user check their daily emotion and build personalized mindful habit.
Read Case Study
What They Said About Me
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Randy Imam Pratama
Product Manager
PT Global Urban Essensial
Randy was senior to me but didn't manage me directly
Working with Theresa has been an absolute privilege. She’s not only a talented Product Designer with sharp UI/UX skills, but also a creative problem solver who often goes beyond expectations. From healthcare tech to CRM and AI projects, Theresa consistently brings passion, determination, and integrity to every challenge — turning complex needs into elegant, user-focused solutions.
Working with Theresa has been not only productive but also truly enjoyable, and I would highly recommend her to any team looking for a talented, dependable, and passionate Product Designer. If you’re looking for a designer who can transform good ideas into exceptional products, Theresa is exactly that person.
Working with Theresa has been not only productive but also truly enjoyable, and I would highly recommend her to any team looking for a talented, dependable, and passionate Product Designer. If you’re looking for a designer who can transform good ideas into exceptional products, Theresa is exactly that person.
"
Ahmad Hari Ramadhan
Product Manager
PT Global Urban Essensial
Ahmad Hari worked with me on the same team
Theresa is a highly creative and detail-oriented UI/UX Designer. Each of their works is not only visually appealing but also significantly enhances the user experience. She is always open to discussions and quick to understand the team’s needs.
"
Ryan Pramasyana
Back End Engineer
PT Global Urban Essensial
Ryan worked with me on the same team
I had the pleasure of working closely with Theresa on the AutoMark project, where she served as our Product Designer. From the start, she brought a strong user-centered mindset and consistently demonstrated a sharp eye for both visual detail and usability.
Theresa has a remarkable ability to take complex problems and turn them into clean, intuitive design solutions. She was proactive in gathering user insights, collaborating with cross-functional teams, and iterating quickly based on feedback. Her design work not only elevated the overall user experience of the product but also helped align the team around a clear vision. Beyond her technical skills, Theresa is a fantastic team player—always approachable, thoughtful in discussions, and focused on delivering real value..
Theresa has a remarkable ability to take complex problems and turn them into clean, intuitive design solutions. She was proactive in gathering user insights, collaborating with cross-functional teams, and iterating quickly based on feedback. Her design work not only elevated the overall user experience of the product but also helped align the team around a clear vision. Beyond her technical skills, Theresa is a fantastic team player—always approachable, thoughtful in discussions, and focused on delivering real value..
My Professional Journey
Mar 2023 - Recent
Product Designer
PT Global Urban Essensial
- Designed Sales Force app for sales representative with AI powered to suggest the visit plan to increasing the number of effective visit which lead to sales
- Designed CRM platform with AI agent and targeted campaign features, boosting responsiveness by over 99% and help increase conversion rate through campaign by 18%
- Created AI-powered assistant for doctors to suggest medication based on diagnosis and brand priority, increasing prioritized prescriptions by 47%
- Designed multiple dashboards (sales, doctor & agent performance) for managerial insights and strategic planning
- Designed healthcare booking platform connecting users with preferred services and clinics, unlocking a new revenue stream contributing 26% of company income
- Designed prescription redemption flow, increasing redemption rate by 23%
- Designed digital screening feature and SaaS interface, enabling faster processing and attracting more brand partnerships through trackable data access
Dec 2021 - Feb 2023
UX Designer
Lemonilo
- Designed Sales Force app for stock input and performance tracking, enabling sales leaders to optimize strategy based on outlet-level data
- Built chatbot flow to assist CS in handling repetitive queries, improving responsiveness by over 99% and satisfaction by 8%
- Created NPS survey configuration and entry points, helping marketing gather user feedback and increasing fulfillment by 16%
May 2021 - Dec 2021
Product Designer
Dipay
- Designed company website to showcase products and drive user acquisition
- Designed digital wallet app with QRIS payment and PPOB features for seamless customer transactions
- Developed merchant app to support QRIS activation and help merchants attract cashless customers
Jan 2021 - Apr 2021
Intern UI UX Designer
Startup Commons Global
- Translated user story into user flow, wireframe, hi-fi mockup, and prototype. Checkpointed with project manager to make sure the design match with the requirements and objective
- Designed digital learning platform for the user who want to improve startup business skill
- Designed ecosystem user account app to login on several Digiole product
Being a UX Designer means being a problem solver who balances the heart to understand people and the mind to create solutions. It is a synergy that cannot be separated.
Theresa
