Hi, I am Theresa
I’ve been a product designer since 2021. For me, design is about problem-solving by understanding the business, the users, their goals, and their challenges. From there, I use creativity to explore ideas and critical thinking to choose the best solutions, balancing user needs with business goals and technical constraints.
I have hands-on experience working across different industries and platforms. My approach centers on understanding real user needs and translating them into solutions that are practical and usable. My capabilities include:
- User Research, by identifying real user needs and pain points to guide design decisions.
- Design Execution, by turning insights into functional, user-centered design solutions.
- Product Experience, by working on both B2C and B2B products.
- Platform Expertise by designing for mobile apps, web apps, websites, landing pages, and SaaS.
- SaaS Systems, by designing complex products such as CRMs and CMSs.
My Professional Journey
Mar 2023 - Recent
Product Designer
PT Global Urban Essensial
- Designed Sales Force app for sales representative with AI powered to suggest the visit plan to increasing the number of effective visit which lead to sales
- Designed CRM platform with AI agent and targeted campaign features, boosting responsiveness by over 99% and help increase conversion rate through campaign by 18%
- Created AI-powered assistant for doctors to suggest medication based on diagnosis and brand priority, increasing prioritized prescriptions by 47%
- Designed multiple dashboards (sales, doctor & agent performance) for managerial insights and strategic planning
- Designed healthcare booking platform connecting users with preferred services and clinics, unlocking a new revenue stream contributing 26% of company income
- Designed prescription redemption flow, increasing redemption rate by 23%
- Designed digital screening feature and SaaS interface, enabling faster processing and attracting more brand partnerships through trackable data access
Dec 2021 - Feb 2023
UX Designer
Lemonilo
- Designed Sales Force app for stock input and performance tracking, enabling sales leaders to optimize strategy based on outlet-level data
- Built chatbot flow to assist CS in handling repetitive queries, improving responsiveness by over 99% and satisfaction by 8%
- Created NPS survey configuration and entry points, helping marketing gather user feedback and increasing fulfillment by 16%
May 2021 - Dec 2021
Product Designer
Dipay
- Designed company website to showcase products and drive user acquisition
- Designed digital wallet app with QRIS payment and PPOB features for seamless customer transactions
- Developed merchant app to support QRIS activation and help merchants attract cashless customers
Jan 2021 - Apr 2021
Intern UI UX Designer
Startup Commons Global
- Translated user story into user flow, wireframe, hi-fi mockup, and prototype. Checkpointed with project manager to make sure the design match with the requirements and objective
- Designed digital learning platform for the user who want to improve startup business skill
- Designed ecosystem user account app to login on several Digiole product
Being a UX Designer means being a problem solver who balances the heart to understand people and the mind to create solutions. It is a synergy that cannot be separated.
Theresa
